In this episode of Go-to-Market Playmakers, host Jeremy Balius sits down with Mark Vigoroso, CEO of Enterprise Edge and a seasoned operator in the B2B enterprise tech space, to explore how AI is fundamentally transforming go-to-market (GTM) strategies for enterprise technology providers. Mark explains the shift toward “local AI”, a model that allows enterprises to deploy AI securely, compliantly, and at scale without compromising data sovereignty, enabling faster time to value in highly regulated sectors like healthcare, finance, and government. Mark argues that AI is not just transforming products. It’s reshaping buyer expectations and redefining how GTM teams must operate.