​The Enterprise Edge (TEE) is a unique B2B tech Growth catalyst that offers productized, AI-infused services that help enterprise software and services firms achieve "inevitable" growth. We have designed these services for go-to-market leaders – marketers, sellers, product managers, customer success leaders, M&A / alliance strategists – and each contains concrete deliverables tied to measurable outcomes. It's NOT traditional consulting. It's GTM strategy plus concrete execution for indisputable top-line results.

 

We are operators on the field of play, not observers on the sidelines.

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Our clients partner with us to create content, partnerships, campaigns, tools, strategies, playbooks, governance frameworks, COM-to-TOM roadmaps and other assets that improve their performance in specific areas like y/y ARR and NRR growth, EBITDA, customer acquisition cost (CAC), lead-to-sale conversion %, marketing and sales team alignment, buying group consensus velocity, CLTV, wallet share, and other mission critical GTM KPIs. And we wrote a book for the C-suites and Boards at these vendor firms called Revenue Physics: The System Behind Inevitable B2B Tech Vendor Growth in the Enterprise AI Era that contains our unique approach and tools.

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Why TEE? Why Now?

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In the AI era, enterprises are increasingly making tech purchase decisions based on TRUST. So the best ISVs and SIs are behaving as empathetic advocates, not vendors. With the following unique attributes, TEE helps its clients earn this TRUST: 

 

• Domain Specialists, Not Generalists. TEE’s experts are former CxOs who bring frontline enterprise technology buyer and seller experience across the full spectrum of B2B tech - from software and integration services to marketplaces and managed IT services. This isn’t theoretical knowledge; it’s battle-tested expertise from people who have successfully launched, scaled, pivoted, and driven favorable exits. TEE experts have led digital transformation initiatives at preeminent companies such as JP Morgan Chase, Walmart, ABB, Wells Fargo, Bank of America, Siemens, McDonald’s, Microsoft, SAP, Oracle, and IBM.

 

• 360-Degree Advisory Council: TEE’s Advisory Council brings vital perspectives that continuously sharpen our offerings and value delivery. The Council represents 15 industries across 3 continents, with 450+ collective years of work experience and a global professional network exceeding 75,000 connections. See sample companies represented in this community.​

 

• Concrete Product-Like Deliverables. We have 5 core offerings, each of which targets specific GTM KPIs with a defined set of deliverables. EdgeDemand and EdgeLive work together to convert market awareness, brand authority, and content marketing into actual revenue. EdgePulse and EdgeSprint work together to diagnose GTM operations state of health and to plan and execute growth acceleration and profit expansion in partnership with marketing, sales, product and customer success teams. EdgeOS  institutionalizes disciplined GTM operations across Marketing, Sales, Product, & Customer Success. 

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• End-user POV Volume, Voice, Visibility, and Velocity. We lead the B2B industry tech dialogue with frequent social network posts, podcasts, and speaking engagements, all geared towards shaping the tech evaluation, buying, deploying, scaling, integrating, and decommissioning decisions of END-USERs - the CEOs, CFOs, and CIOs at the helm of their companies' enterprise AI strategy and execution. We are life-long learners who are naturally curious about how companies are leveraging enterprise applications, tools, infrastructure, and services to create sustainable value. The expertise we bring to our vendor engagements is constantly sharpened by our daily interactions with global end user leaders of finance, supply chain, manufacturing, product design, HR, customer support, cyber security, sustainability, and compliance across almost every major industry in the world. We wrote a book for these END-USER execs called Value Physics: The Speed-to-Value System for the AI-First Enterprise.​

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