About Us

​The Enterprise Edge (TEE) offers unique, productized, AI-infused services that help enterprise software and services firms accelerate their growth. We have designed these services for go-to-market leaders – marketers, sellers, and product managers – and each contains concrete deliverables tied to measurable outcomes. 

Our clients partner with us to create content, tools, strategies, playbooks, governance frameworks and other assets that improve their performance in specific areas like y/y ARR growth, customer acquisition cost (CAC), lead-to-sale conversion %, marketing and sales team alignment, buying group consensus velocity, and other mission critical GTM KPIs.

Why TEE? Why Now?

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In the AI era, enterprises are increasingly making tech purchase decisions based on TRUST. So the best ISVs and SIs are behaving as empathetic advocates, not vendors. With the following unique attributes, TEE helps its clients earn this TRUST: 

 

• Domain Specialists, Not Generalists. TEE’s consultants bring frontline enterprise technology buyer and seller experience across the full spectrum of B2B tech - from software and integration services to marketplaces and managed IT services. This isn’t theoretical knowledge; it’s battle-tested expertise from people who have successfully launched, scaled, pivoted, and driven favorable exits. TEE consultants have led digital transformation initiatives at preeminent companies such as JP Morgan Chase, Walmart, ABB, Wells Fargo, Bank of America, Siemens, McDonald’s, Microsoft, SAP, Oracle, and IBM.

 

• 360-Degree Advisory Council: TEE’s Advisory Council brings vital perspectives that continuously sharpen our offerings and value delivery. The Council represents 15 industries across 3 continents, with 340+ collective years of work experience and a global professional network exceeding 60,000 connections.

 

• Concrete Product-Like Deliverables. We have 5 core offerings, each of which targets specific GTM KPIs with a defined set of deliverables. EdgeInfluencer and EdgeVelocity work together as an end-to-end playbook for getting more at-bats and converting more of these at-bats into bookings. EdgeLive modernizes customer, partner, and investor in-person events and maximizes the return on event marketing investments. EdgeAdvisor and EdgeIntelligence  provide a flexible framework for us to work shoulder-to-shoulder with GTM teams on nagging challenges and strategic direction setting. 

 

• Market POV Volume, Voice, Visibility, and Velocity. We lead the B2B industry tech dialogue with frequent social network posts, podcasts, and speaking engagements. We are life-long learners who are naturally curious about how companies are leveraging enterprise applications, tools, infrastructure, and services to create sustainable value. The expertise we bring to our GTM client engagements is constantly sharpened by our daily interactions with global end user leaders of finance, supply chain, manufacturing, product design, HR, customer support, cyber security, sustainability, and compliance.​