EdgeDemand
TRUSTED content franchise
converts engagement to action to revenue

CMOs! Graduate your content marketing strategy from SHOTGUN to LASER

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Consider these datapoints:

• >40% B2B deals stall from buying-group misalignment

• 95% of hidden buyers become more receptive after strong thought leadership

• 79% of hidden decision-makers say they are more likely to champion a vendor during RFP if that vendor delivered credible thought leadership

• 9% of enterprise tech buyers TRUST vendor-generated content 

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Key Deliverables:

• Defines the revenue field: 25–50 priority accounts, target buying roles, commercial triggers, baseline pipeline and sales-acceptance criteria.

• Creates a signature executive content franchise: Original POV expressed through premium audio, vlog, podcast, written blogs, short-form clips and AI-searchable answers.

• Activates the buying groups: Role-specific narratives and evidence delivered to visible and hidden stakeholders through organic, paid, partner and executive channels.

• Converts engagement into action: Executive invitations, peer conversations, private briefings, account follow-up and coordinated AE next steps.

• Connects marketing to revenue: Account-level engagement, opportunity creation, pipeline progression and bookings captured through an agreed measurement model.

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How it’s different

Lead generation is crowded, content production is commoditized and channel attribution is incomplete and unreliable. EdgeDemand efficiently deploys funds towards where top-of-funnel marketing budget spend pays off or not - between MQL and Closed Won/Lost. 

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Target outcomes here:

Target accounts engaged  •  Buying-group members reached  •  Executive conversations  •  Sales-accepted activations  •  Qualified opportunities  •  Marketing-sourced pipeline  •  Opportunity progression  •  Marketing-influenced bookings  •  Expansion bookings

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Questions? ​​​​

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